Events
that defined the Baby Boom Generation
-Vietnam
War and the protest over the draft
-Woodstock
INTERESTING
FACTS:
he baby
boomer market is now 77 million strong.
·
The
median Boomer income is $68,817 with 74% of all Boomers
still working.
·
70% of
Americans plan to work at least part time during their "retirement"
years.
·
50% of
Boomer households already own 3 or more vehicles.
·
Baby
Boomers represent 31.4% of the population in the state of
Colorado.
·
88.8% have
completed high school, while 28.5% have a Bachelor's Degree or
higher.
·
28% have a
passport with 55% considering themselves adventurous.
·
In 2004,
Baby Boomers spent approximately $157 billion dollars on
travel.
·
76,957,164
adults born
1946-1964, represent 26.75% of the population in the U.S., 49%
male, 51% female. Baby Boomers represent 31.4% of the population
in the state of Colorado. Baby Boomer households account for
approximately 48% of U.S. families. 59% of Baby Boomers voted
in the 2000 Presidential Election, they have a higher level of
education than any generation before them, 88.8% completed high
school, 28.5% have a Bachelor's Degree or higher. (Mature Market
Institute MetLife Demographic Profile)
·
74% of all
boomers are still working, 68% are married or living with
someone, 30% have a college degree and the median income is $68,817.
(AARP 6/2006 research report
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